Accessibility isn’t a niche.
It’s a business strategy
most advisors are ignoring..
The advisors who learn to serve travelers with disabilities don’t just do more good. They build more loyal clients, generate more referrals, and grow businesses that stand out in a crowded market. This course teaches you how.
Built by occupational therapists with 20+ years of clinical experience.
Price increases to $147 after July 4th · Lifetime access.
You’re already serving travelers with disabilities. Just not on purpose.
“I didn’t know how to market this without sounding like I was limiting myself.”
Positioning accessibility as a specialty feels risky. This course shows you why it’s actually the opposite.
“I want to serve these travelers but I don’t know how to build the business around it.”
Having the clinical knowledge is one thing. Building a referral-generating business around it is another.
“My clients keep coming back but I don’t have a system for any of it.”
Great instincts aren’t scalable. This course turns what you do intuitively into repeatable systems.
“I’m not sure how to talk about accessibility without it sounding fear-based.”
There’s a right way and a wrong way to position this. This course shows you the difference.
Price increases to $147 after July 4th · Lifetime access.
Your clients aren’t buying vacations.
They’re buying confidence.
The TRUST™ Business Framework is the operating system behind this course — five principles that turn accessible travel knowledge into a business that generates loyalty, referrals, and growth.
Clients trust advisors who communicate clearly and set accurate expectations before booking.
Repeatable systems create consistent client experiences — and consistent referrals.
Functional questions uncover what clients actually need — not just what they think to ask for.
Solving problems before they happen turns one-time bookings into lifetime clients.
The compound result of everything above — and the only thing that generates word-of-mouth at scale.
Price increases to $147 after July 4th · Lifetime access.
One in four adults in the United States lives with a disability. The accessible travel market represents over $58 billion in annual spending. And most travel advisors are either avoiding it entirely or stumbling through it without a framework.
Not because they don’t care. Because nobody taught them that accessibility isn’t a charity — it’s a competitive advantage. That trust isn’t a soft skill — it’s the actual product. That the advisors who get this right don’t just serve more clients. They build practices that run on referrals.
This course is the business layer that makes everything you learned in Travel Ready™ and Invisible Needs™ pay off.
Price increases to $147 after July 4th · Lifetime access.
Module 1
The business case for inclusion — and why advisors who understand it grow faster than those who don’t.
- Why accessibility is good business
- Trust is the product
- Moving beyond ADA compliance
- Solving problems creates loyalty
Module 2
Building an Inclusive Brand
How to position your business for accessible travel without limiting your market or sounding fear-based.
- Identifying your ideal client
- Positioning your business
- Intake that builds trust
- Content that builds authority
Module 3
Systems That Scale
Turn exceptional instincts into repeatable processes — so your service is consistent whether you’re rested or overwhelmed.
- Better discovery conversations
- Supplier verification systems
- Follow-up and feedback loops
Module 4
Sustainable Growth
Build a referral engine, strategic partnerships, and your personal Accessible Business Blueprint.
- Referral systems
- Strategic partnerships
- Your implementation plan
Price increases to $147 after July 4th · Lifetime access.
Course 3 of 4 toward
full certification.
This is the business layer of the CATA series. The clinical frameworks from Travel Ready™ and Invisible Needs™ tell you what to look for. The Accessible Business Model teaches you how to build a practice around it
Course 03
Accessible Business Model
Get all 4 courses &
full CATA certification.
Lock in every course in the certification series at the founding price — including courses not yet released. When the full pathway launches, you’re already in.
Price increases to $147 after July 4th · Lifetime access.
Six lessons. Real frameworks.
Immediate application.
🤝 Accessible Business Model Course & Framework (Value: $147)
Learn the TRUST™ system that positions accessibility as a competitive advantage — and builds a practice that grows on referrals.
📋 Inclusive Client Intake Template + Ideal Client Worksheet (Value: $97)
Know exactly who you're serving and how to make them feel understood from the very first conversation.
✅ Verification Workflow + Follow-Up Email Templates (Value: $97)
Repeatable systems that reduce errors, build loyalty, and turn every booking into a long-term client relationship.
📈 Referral Request Scripts + Partnership Outreach Templates (Value: $97)
Ask for referrals naturally and build strategic partnerships with medical professionals, therapists, and community organizations.
🤝 Founding Cohort Community Access (Value: $197)
Get support, ask questions, and learn from real-world case discussions with other advisors building accessible practices.
Total Value: $635+
Founding Cohort Price: Just $47 until July 4th
Price increases to $147 after July 4th · Lifetime access.
Everything included:
- 14 lessons across 4 business modules
- TRUST™ Business Framework
- Inclusive Client Intake Template
- Ideal Client Worksheet
- Business Accessibility Audit
- Verification Workflow Template
- Follow-Up Email Templates
- Referral Request Scripts
- Partnership Outreach Templates
- Business Action Plan Workbook
- Credit toward full CATA certification
Your instructors:
Two clinicians who built
a business around this exact problem.
April Garcia
Occupational Therapy Practitioner, Travel Advisor & Co-founder, BBTA
April spent 11 years as a COTA/L before co-founding Be Brave Travel Academy.
She didn’t just learn about accessible travel — she built a business in it, and then built a certification program to teach others how to do the same.
The Accessible Business Model course is the framework she wished had existed when she started.
Michelle Balcarcel
Occupational Therapy Practitioner, Co-founder, BBTA
Michelle brings 11 years of OT practice alongside personal experience that goes far beyond the clinical.
She understands neurodivergence and caregiver dynamics not just as a practitioner, but as someone who lives them — and that lived perspective shapes every business recommendation in this course.
Price increases to $147 after July 4th · Lifetime access.
Why OT credentials matter here
Occupational therapy is the clinical discipline built around human function in real environments. OTs don't just know what "accessible" means on paper — we know what it means for a specific person's body, equipment, and independence. That's exactly the lens Travel Ready™ brings to trip planning.
